BRAER | hi-tech factory

BRAER is a significant russian producer of burnt earthen building features. The advertisement might look like a sci-fi. But except the sci-fi design itself, it is not very far from reality, when production line is fully automatized... Intensive work on visual developing, concepts and designs. Realized in studio AVION.


WORKING ROLE / WHAT I DID :

  • design
  • preconcept art
  • 3D visualisations of designs
  • visual direction
At the turn of 2012/2013 I worked on preconception and conception. The result was several visual studies and complete designs of a robotic hi-tech factory for production of earthen building features, like bricks and blocks. Designs were limited by their functionality and purpose. Creative director of this project was Martin Paur and the advertisement was realized in today non-existing studio Avion Postproduction (part of the division is now in studio Dpost).

USED TECHNIQUES :
digital painting
     3D graphics
CREDITS (VISUALS ABOVE) :
CREATIVE DIRECTOR Martin Paur
CONCEPT ARTIST / ART DIRECTOR / 3D GENERALIST
Jan Brukner
 ADVERT. SPOT  STUDIO  ADVERT.AGENCY  DATE
 "BRAER - FACTORY"
 AVION POSTPRODUCTION
 PS TVC  12/2012 - 01/2013