WORKING ROLE / WHAT I DID :
When I heard about the possible realization of some Jara Cimrman´s virtual treasury with the name "JARMARA" (Jara´s armoire), I was both surprised and interested. The whole work was under the patronage of searching and informative portal seznam.cz (czech google :)), which mysteriously announced coming of "the last missing service of seznam.cz". So it was an interesting challenge and there was a lot of inspiration for playing with motifs, visuals and atmosphere. I was happy for such a big freedom in creation. The work on project itself was made in two phases by me. The first part was working on a visual concept for a short time, development and realization of a surreal environments (mattepaints) for a TV spot. In the spot we were introduced to this large archive "JARMARA" by a director, actor and member of Jara Cimrman theatre Zdenek Sverak. Visual design of a fairytale genealogic tree whith Jara Cimrman´s plays was made for print part of a campaign for this new web project. All of this was created in collaboration with director Uros Trefalt, creative director Petr Hanousek and professional support from copywriter Jakub Smoljak. TV spot was produced, animated, built, composited and brought to life by creative makers from studio Eallin Animation.The second part of my job was realization of the original environment of Jarmara´s labyrinth, where is a guidepost with Jara Cimrman´s work for lost pilgrims. New-media studio BrainZ realized the whole online interactive piece of this labyrinth in web environment - www.jarmara.at.
Campaign and project Jarmara was awarded by czech prize "bronze Louskáček 2013". You can watch HERE, how the campaign was made from the view of seznam.cz or you can watch "Jarmara´s chronicle" from advertising agency Outbreak HERE.
Above here you can see making of, where I present the development of my creative work on Jarmara and its technological process.
USED TECHNIQUES :
|digital painting||3D graphics||creative retouching||photomontage|
CREDITS (VISUALS ABOVE) :
|CREATIVE DIRECTOR||Petr Hanousek|
|DIRECTOR OF TV CLIP||Uros Trefalt|
|VISUAL DIRECTOR / ILLUSTRATOR / MATTEPAINTER||Jan Brukner
|TV / WEB / PRINT||ANIMATION STUDIO||NEW-MEDIA STUDIO||ADVERTISING AGENCY||DATE|
| "JARMARA.AT - šapitó Járy Cimrmana"