JARMARA | seznam.cz

Visual styling and realization of virtual environments for TV/PRINT/WEB campaign JARMARA.AT - online labyrinth in archive of fictitious genius and inventor Jara Cimrman...


WORKING ROLE / WHAT I DID :

  • visual direction / visual development
  • conceptart / environment design
  • mattepaints for TV clip
  • final illustrations & visuals for PRINT / WEB  
Jara Cimrman doesn´t need to be presented too long in the Czech republic. He is "a legendar inventor" who was born in heads of performers from Jara Cimrman theatre. Some people compare this group to Monty Pythons. Non-existing character meets existing personalities, he invents everything and nothing. He is a part of a romantic world with admiration to technology along the lines of Jules Verne with classical sfx esthetics of czech filmmaker/animator Karel Zeman. Alternative reality of czech patriot Jara Cimrman is situated to Austro-Hungarian Empire.
When I heard about the possible realization of some Jara Cimrman´s virtual treasury with the name "JARMARA" (Jara´s armoire), I was both surprised and interested. The whole work was under the patronage of searching and informative portal seznam.cz (czech google :)), which mysteriously announced coming of "the last missing service of seznam.cz". So it was an interesting challenge and there was a lot of inspiration for playing with motifs, visuals and atmosphere. I was happy for such a big freedom in creation. The work on project itself was made in two phases by me. The first part was working on a visual concept for a short time, development and realization of a surreal environments (mattepaints) for a TV spot. In the spot we were introduced to this large archive "JARMARA" by a director, actor and member of Jara Cimrman theatre Zdenek Sverak. Visual design of a fairytale genealogic tree whith Jara Cimrman´s plays was made for print part of a campaign for this new web project. All of this was created in collaboration with director Uros Trefalt, creative director Petr Hanousek and professional support from copywriter Jakub Smoljak. TV spot was produced, animated, built, composited and brought to life by creative makers from studio Eallin Animation.The second part of my job was realization of the original environment of Jarmara´s labyrinth, where is a guidepost with Jara Cimrman´s work  for lost pilgrims. New-media studio BrainZ realized the whole online interactive piece of this labyrinth in web environment - www.jarmara.at.
Campaign and project Jarmara was awarded by czech prize "bronze Louskáček 2013". You can watch HERE, how the campaign was made from the view of seznam.cz or you can watch "Jarmara´s chronicle" from advertising agency Outbreak HERE.
Above here you can see making of, where I present the development of my creative work on Jarmara and its technological process.

USED TECHNIQUES :
 digital painting  3D graphics  creative retouching photomontage
CREDITS (VISUALS ABOVE) :
CREATIVE DIRECTOR   Petr Hanousek
DIRECTOR OF TV CLIP   Uros Trefalt
 VISUAL DIRECTOR / ILLUSTRATOR / MATTEPAINTER   Jan Brukner
 TV / WEB / PRINT ANIMATION STUDIO  NEW-MEDIA STUDIO ADVERTISING AGENCY  DATE
 "JARMARA.AT - šapitó Járy Cimrmana"
Eallin Animation  BrainZ OUTBREAK  2011